Sustainable Innovation in 125 seconds — Co-authored by Verena Augustin We have a vision for what innovation should be all about today. When astronauts look down on Earth from space, their experience is often described as the “overview effect.” They say it leads to bigger-picture thinking; they feel more responsible; they care deeply. When scientists…

Our award-winning work with Bosch Healthcare Solutions — As early as 2015, BHCS (Bosch Healthcare Solutions) wanted to introduce their new medical analysis technology to a broader market. To make this a reality, we were consulted, and applied the full spectrum of our design and development skills to the project: User Research, Service Design, Business Design, UX/UI Design, Industrial Design and Creative Technology. The new product, its associated services and business models were developed from the initial idea to a market-ready item.

Why sustainable innovation is the only way forward — Every organization goes through life stages, and experiences growing pains. If you think of an organization like a human being, this is easier to picture: The tentative baby steps of the startup, enthusiastic and full of experimental energy but prone to falling down. These are the “anything could happen” years…

Why we aim to place sustainable innovation firmly at the heart of business — Co-authored by Verena Augustin Old news? If this were a press release, the headline would read “PwC launches Experience Consulting in DACH and a new Sustainable Innovation offering, enabled by the acquisition of design and innovation powerhouse IXDS.” Basically, PwC Germany has launched Experience Consulting in DACH, as part of a global…